Attitude Formation - 1356 Words

Attitude Formation Lawanda Thomas Walden University Attitude Formation The field of social psychology focuses on understanding the behavior of an individual and seeks to include the aspects of external and internal influences that impact behavior. Not only is ones behavior impacted by emotions, behavior is also impacted by how an individual perceives a situation and acceptance to engage in that situation (Fiske, 2010). Hogg and Cooper (2007) argue social psychologists note individuals view the world and its interactions during the attitude judgment process. This judgmental process determines a situation to be positive or negative, favorable or unfavorable, and engage or avoid which then forms an attitude that determines the†¦show more content†¦Cognitive, Affective, and Behavioral Impact Attitude Formation As research has advanced within the field of social psychology around understanding the process in which an individual develops an attitude and the impacts of a developed attitude, exploring the formation from a cognitive, affective, and b ehavioral process had gained great review (Hogg amp; Cooper, 2007). During the beginning of research around understanding attitude formation, the development of models was used to provide both a theoretical and empirical bases to provided reasoning of the formation. Sociologists understood attitude formation constructed of several different approaches; however, cognitive, affect, and behavioral where explored in great detail. By exploring those three areas, sociologist hoped to provide frameworks of practice and studies to advance the understanding of attitude formation and practice (Fiske, 2010; Hogg amp; Cooper, 2007). The first approach towards understanding attitude formation was exploring it from a cognitive aspect. During this approach sociologist argued individuals develop attitudes due to personal thoughts and beliefs associated with the outcome of the event (Fiske, 2010; Hogg amp; Cooper, 2007). For an example if an individual believes the outcome of the event is eith er positive or negative determines what attitude they form towards the event. Fishbein and Ajzen (1975) noted attitude formed due toShow MoreRelatedEssay about Implicit Attitude Formation Through Classical Conditioning964 Words   |  4 PagesPSYCHOLOGICAL SCIENCE Research Article IMPLICIT ATTITUDE FORMATION THROUGH CLASSICAL CONDITIONING Michael A. Olson and Russell H. 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